 YouTube Videos: I Gotta Move Contest
Creating a Media Buzz
The I Gotta Move contest was
developed as part of the campaign for 66 Main, a newly constructed
luxury rental in Yonkers. We asked contestants to post a video on
our YouTube page telling us why they deserved the $3,366 prize that would be applied toward rent
in one of the new apartments.
Find Them
Contest was promoted on the building's web site, 66main.com, at all building-related events, and in all print and online advertising.
Reach Them
Video Production: Directed and produced two videos promoting the contest. Also created special contest landing page, content and entry form all for the 66main.com web site.
Keep Them
ROI: Media Buzz: Story was picked up
by local media including Channel 7, Eyewitness News and WCBS 880
AM. Social Media: A YouTube Channel was created to host the video and promote the contest. Over two dozen videos were submitted. Increased Traffic: Traffic to the 66 main web site spiked, resulting last few rentals and full occupancy.
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