Prestige Yacht Cruises:
On Board with Search Engine Marketing

Prestige Yachts has the finest dinner boats and yachts in the metropolitan area and along the east coast, with cruises that feature spectacular views and gourmet dinning. The client was looking for an aggressive ad campaign that would keep the boats filled to capacity and they were unhappy with the performance of their previous print ad campaign

Find Them

SEO: A comprehensive search engine campaign was built around the terms are that research showed people use to find dinner cruises with a focus on geographic locations. PR/Media: Stories, press releases and articles about PYC were placed on selected third party sites to generate quality inbound links.

Reach Them

Web Site Development: A new, optimized web site was redesigned and redeveloped with a new look-and-feel featuring photos of the boats, menu options, special services and booking information. A second dinner cruise web site was developed for The Lexington, a charter yacht out of New York.

Keep Them

ROI: Our Search Engine Optimization marketing campaign resulted in Prestige Yacht Cruises consistently ranking Number 1 or near the top for each of their targeted search terms, without a costly Pay-Per-Click Campaign. Our SEO campaign was so successful that, even in the challenging 2009 economic environment, client yachts are fully-booked. As a result, the client decided to cancel a planned print ad campaign and assigned their entire advertising budget to SEO marketing.