 Pardon My Spanglish:
Book Launching
Bill Santiago is a Latino comedian
who's turned his recent Comedy Central Special into a book, published
by Quirk Books. Though he has a web site for his stand-up career
and several existing pages on Facebook, My Space and YouTube,
he needed a site that would be dedicated to promoting the book and
that would also tie his Social Media presence together.
Find Them
As a working comedian Bill has ample opportunity to plug his book. In addition to his Comedy Club appearances, Bill's book tour has hi appearing on TV, Radio and in newspapers and magazines
Reach Them
Web Site Development — In keeping with the books brand identity, developed a site design with a "Chalk Board"
motif that included information on Mr. Santiago, excerpts of the
book, reviews, links to his blog, and a "Coming Soon"
store that will sell branded merchandise and video excerpts of his
Comedy Central Special. Site also contains a link to Amazon for book sales
Find Them
Social Media: The site also included links to Mr. Santiago's Social Media pages where fans can post their own reviews of the book. The My Space page is used to update his fans on his touring schedule. Media Buzz— As Mr. Santiago appears on TV
and in print promoting the book, the site acts as the center of
the marketing efforts, facilitating sales and bookings.
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