Manhattan Theatre Club:
Single Show Ticket Sales

A major source of revenue for Manhattan Theatre Club (MTC) is single-ticket sales for each of its seven productions (three on Broadway, four Off Braodway) per theatre season. We determined that individual Show Sites were needed to augment the off line marketing campaign and to give each show MTC produced a unique internet presence.

Find Them

After creating an individual Show Site, traffic is driven to each through the main MTC web site, Search Engine Marketing, Pay-Per Click campaigns and traditional media.

Reach Them

Show Site Development: Keying off of each show’s ad campaign, we created a promotional site for each show. Each site included a synopsis of the play, cast photos and bios, creative team bios, reviews and ticket information. (see sample web sites) Multi-Media: Broadway productions received special treatment with the addition of video, audio, additional back-story information, and more. Podcasts/iTunes: MTC created "After Words," a panel discussion, held after selected performances, a cast member, a special guest and an MTC moderator. Audio of theses discussions were made available on the Show Sites and as podcasts on iTunes.

Keep Them

ROI: Ticket Sales – The Show Sites suceeded in incraesing single-ticket sales. During the 2007-2008 season, over 9,000 of the Show Sites' visitors clicked-thru to purchase tickets online from Telecharge or NY City Center.