 Cut it Out Communications:
Transforming PR
Willy Gissen has been a PR professional/copywriter
for 10 years. He originally came to us for a site re-design, but
during the course of our initial conversation, it became apparent
that he was intrigued by the possibilities new media has created
for his business, and he shifted his focus from traditional PR to
Online PR.
Find Them
Search
Engine Optimization, The content was structured
and the site was coded to be easily accessible to the major Search
Engines. Keywords and title tags were selected to appeal to the
target demographic. Online PR, Press Releases about CIOC and the work it did for its clients were regularly submitted to PR Web Sites with links back to its web site.
Reach Them
Web Site Redevelopment: The existing web site was totally
redeveloped both to better reflect Mr. Gissen's services and his
unique approach to PR with a more graphic intensive presentation,
selected animations and sections on Interactive Services, Political
Communications and Grant Writing.
Keep Them
Social Media: Mr. Gissen regularly maintains a blog and a bi-monthly client newsletter. ROI Tracking: CIOC now regularly appears
near the top for searches of PR firms in Westchester, topping the
Google rankings in the Fall of 2008.
Increased Business: Willy
now has "more clients than you can shake a stick at..."
as CIOC's client base has expanded to the point where Mr. Gissen
was temporarily not accepting any new assignments.
|
